PROBLEM STATEMENT
DAC clients required consistent, on-brand social media content to emotionally engage audiences and guide them through the customer journey. However, many accounts lacked cohesive content strategies, timely creative execution, and platform-specific optimizations to maximize media investment and build lasting audience connections.
THE SOLUTION
As a Social Media Assistant, I supported the development and execution of data-driven social strategies across client accounts. This included creating and managing monthly content calendars, designing graphics tailored for different platforms, and assisting in the production of campaigns that aligned with strategic insights. By balancing creativity with consistency, I helped ensure that content resonated with target audiences while advancing measurable business goals.
Colors
Content Strategy
As part of my role, I created monthly content calendars in our content management system to plan and organize posts across client platforms. Each client received a package of 15 static posts, 2 Instagram Reels, and 4 Stories per month. This structured approach allowed for consistency, strategic alignment, and efficient scheduling of content, while also leaving space for timely updates. I also used Hootsuite and Meta Business Suite to schedule content, upload stories, and manage paid ad placements.
For privacy reasons, client names have been replaced with George/Georgia Digital, but all captions shown are real.
Instagram Caption: From newborns to teens, each stage of parenting comes with new priorities. Let’s review your life insurance and confirm that it still meets your current needs. Call (123) 456-7890 to schedule a conversation with our team. #lifeinsurance #GeorgiaDigitalInsuranceAgent
Facebook Caption: Summer often brings increased customer activity and added responsibility. A strong business insurance plan helps you stay covered, from equipment to liability, when things get busy. Let’s discuss what protection looks like for your business this season and how we support your goals. 
#BusinessInsurance #Missouri #GeorgiaDigitalInsuranceAgent
Instagram Caption: Life insurance doesn’t have to feel overwhelming. If you’ve ever wondered why people get it, when to consider it, or how much you might need, this post breaks it down into simple answers. And if you’re unsure where to start, I’m here to help you explore what fits your life. #lifeinsuranceday #lifeinsurance #GeorgeDigitalInsuranceAgent
Instagram Caption: Throwback to a festive season and a great-looking office! Even in July, we’re here to help with meaningful coverage and friendly service.
Stop by anytime at 123 Main Street, City, CA 93268
#christmasinjuly #flashbackfriday #GeorgiaDigitalInsuranceAgent
LinkedIn Caption: Biking to work is a smart and energizing way to start the day, but a safe ride begins before you hit the road. In honor of National Bike to Work Day, here’s your reminder to prep, plan, and pedal safely. #NationalBikeToWorkDay #AgentTips
Facebook Caption: It’s National Beverage Day, but coffee is part of the experience year-round at our office. We’d be glad to see you if you have a question or want to stop in and say hello. Visit us at 123 Main Street, City, NY 45678. ☕ #NationalBeverageDay #GeorgeDigitalInsuranceAgent
Instagram Caption: Think you know what kicked off Valley Center’s early growth? Let’s put your local history knowledge to the test. #funfactfriday #valleycenterks #GeorgeDigitalInsuranceAgent
Instagram Caption: Some pets tiptoe into the water… and then there’s Dot. 
Make sure your pets are covered for each leap, splash, and tail wag this season. Contact (123) 456-7890 to review your options. #petinsurance #summer #GeorgeDigitalInsuranceAgent
Instagram Caption: Let’s see how well you know the difference between home and renters insurance. This quick quiz covers a few things that come up often — and they’re not as straightforward as they might seem. If you’re unsure what fits your space, I’d be happy to help you sort through it. 
#insurancequiz #homeinsurance #rentersinsurance #GeorgeDigitalInsuranceAgent
Kick Off Graphics
This side project involved supporting the team by creating graphics for pre-written captions. I was assigned to design seasonal content, including 9 Thanksgiving graphics and 14 Christmas graphics, ensuring each piece aligned with brand guidelines while highlighting the festive themes.
Tools
